There’s no need to spend hundreds of dollars on whitening treatments to get white, stain-free teeth. Instead, you can use a whitening toothpaste to get the same great results at a far lower price without the inconvenience of making trip after trip to your local cosmetic dentist’s office.
Whitening toothpastes remove stains and discoloration from your teeth using a wide variety of ingredients. Most whitening toothpastes use hydrogen peroxide, but you can also buy natural whitening toothpastes that are formulated around herbs, extracts and other stain removers.
To help you get the best results, we’ve compared the 10 best whitening toothpastes available on the market. Our full reviews cover the ingredients used in each toothpaste, the taste, texture and results, as well as other factors like overall quality and value for money.
Scroll further down the page to read our full reviews and discover which toothpaste is the best choice for you. Alternatively, you can jump straight to our top recommendations via the quick links below:
- If you’re looking for a safe, effective whitening toothpaste that you can use long term, we recommend Supersmile Professional Whitening Toothpaste, which contains calcium peroxide and baking soda to strip away stains and aesthetic tooth damage. Supersmile recommends using this toothpaste with their Whitening Accelerator, which creates a synergistic effect for faster whitening.
- If you’re looking for the strongest, fastest whitening toothpaste, we recommend Crest 3D White Luxe Diamond Strong, which uses hydrogen peroxide to quickly remove coffee, red wine and tobacco stains that can darken and yellow your teeth.
- If you’re looking for a natural tooth whitening toothpaste, we recommend Active Wow Teeth Whitening Charcoal Powder, which uses charcoal to rub against the surface of your teeth and remove stains. Since this is a whitening-only toothpaste, you’ll need to use it after brushing your teeth with regular toothpaste for good dental hygiene and fresh breath.
- If you’re looking for a natural, fluoride-free toothpaste that will also whiten and brighten your teeth, we recommend Tom’s of Maine Antiplaque and Whitening Fluoride-Free Toothpaste, which has a 100% natural ingredient list.
- Finally, if you want a cheap and simple everyday whitening toothpaste that you can use for the long term, we recommend Colgate Total Whitening Toothpaste, which will give you whiter teeth in six to 12 months of regular use.
What to Look For in Whitening Toothpaste
If your teeth look overly yellow or brown, the problem isn’t the materials that make up your teeth, but the outer, exterior layer.
Over time, colored drinks like coffee, beer and red wine can stain your teeth, creating a yellowed appearance that doesn’t cause any physical damage to your teeth, but definitely doesn’t look as good as it could.
If you smoke, the tobacco can also have a staining effect on your teeth, giving them a brown or yellow color that’s impossible to remove using mouthwash or regular toothpaste.
Whitening toothpastes work by stripping away the stains on the outer layer of your teeth, either using a chemical solution or through the use of silica, charcoal or other substances that remove stains through abrasion.
The most effective whitening toothpastes use chemical solutions such as hydrogen peroxide and calcium peroxide. These agents work by eating away at the outer coating of your teeth to remove the yellow and brown stains that can build up over time.
This doesn’t damage your teeth, but it can leave them feeling a little sensitive for a few minutes after you brush.
Generally, toothpastes that contain hydrogen peroxide or calcium peroxide provide the fastest and best results. If you want perfectly white teeth, we recommend a peroxide-based toothpaste like Supersmile Professional Whitening Toothpaste or Crest 3D White Luxe.
Some toothpastes contain baking soda, which also has whitening effects. Baking soda is much less powerful than peroxide, and only has a mild effect on the color of your teeth. You’ll usually see baking soda as a secondary ingredient in peroxide-based toothpastes.
It’s important to know that the peroxide used in whitening toothpastes is very light — only a tiny percentage of the final product is made up of peroxide. This means that you’ll get the lightening effects of peroxide without any risk of damage to your teeth or gums.
Natural whitening toothpastes use ingredients like charcoal or hydrated silica. These substances remove stains by rubbing against your teeth, through a process called abrasion. Generally, they aren’t as effective as peroxide-based toothpastes and require several months to have any effect.
Below, we’ve listed our 10 favorite whitening toothpastes. You’ll find the peroxide-based pastes near the top of the list, as they’re the most effective for whitening. We’ve also included some of the best natural whitening toothpastes further down our list of recommendations.
How to Use Whitening Toothpaste
Since the strongest and most effective whitening toothpastes all contain hydrogen peroxide, it’s best to use them on an on-and-off basis to make sure your teeth don’t become overly whitened.
We recommend using peroxide-based toothpastes for two weeks at a time, followed by a two week period of using normal toothpastes. This way, you’ll get the whitening effect without any risk of overly whitened or sensitive teeth.
If you use a non-peroxide based whitening toothpaste, you can use it year-round without any risks.
Finally, before you start using a whitening toothpaste, it’s worth taking a before photo of your teeth so that you can track your progress and compare your results after six or 12 months to your original photo.
The 10 Best Whitening Toothpastes
Supersmile Professional Whitening Toothpaste
If you’re looking for a whitening toothpaste that you can use every day for consistent results with no damage to your teeth, we highly recommend Supersmile Professional Whitening Toothpaste.
This toothpaste works very effectively, tastes great and has a safe formula that won’t cause any damage to your teeth, gums and dental health. This toothpaste is frequently recommended by cosmetic dentists because of its safe, healthy formula and consistent results.
Now, this is not the fastest whitening toothpaste, and you won’t wake up to a set of completely flawless teeth after a week of use. However, it works very well over the long term and produces a noticeable lightening effect that’s easy to observe after one to two months of continuous use.
This toothpaste has two key ingredients. The first is baking soda, which is well known as one of the most effective natural teeth whitening substances. The second is calcium peroxide, or as it’s called by Supersmile, Calprox, which plays the biggest role in giving you whiter teeth.
Calcium peroxide works by stripping away the thin protein pellicle layer that forms around the surface of your teeth. Since this is the surface that stains stick to, gently stripping it away will give your teeth a whiter, brighter appearance that’s completely free of coffee or food stains.
Because this toothpaste also contains calcium, phosphates and other ingredients, it builds a stronger outer layer over your teeth for improved dental health and tooth strength as well as brighter, whiter color. This makes it ideal for overall dental health, as well as just whitening.
All in all, if you’re looking for a safe, effective whitening toothpaste that will give you serious results over the long term, Supersmile Professional Whitening Toothpaste is definitely worth trying. Priced at under $20 a tube, this whitening toothpaste delivers great value for money.
Supersmile Whitening Accelerator Tube
If you use the Supersmile toothpaste we reviewed above, it’s also worth picking up a tube of Supersmile Whitening Accelerator to use alongside it. This accelerator paste works alongside the Supersmile toothpaste to speed up the whitening effect and produce faster results.
Supersmile recommend combining a 50:50 ratio of toothpaste and accelerator on your brush, then brushing them into your teeth for two minutes. It’s important to note that this accelerates the speed of whitening — it isn’t a toothpaste, and it shouldn’t be used on its own.
At $50+ per container, this whitening accelerator definitely isn’t on the cheap side. However, if you use the recommended amount alongside your Supersmile toothpaste, you’ll easily get two to three months from each tube, making it quite cost effective over the long term.
Rembrandt Intense Stain Toothpaste
Rembrandt Intense Stain Toothpaste is another great whitening toothpaste. If you’re looking for an alternative to the Supersmile toothpaste we reviewed above, this toothpaste produces very similar results at roughly the same price.
The biggest difference between this toothpaste and the Supersmile toothpaste is the formula. In place of ingredients like calcium peroxide, this toothpaste uses tetrapotassium pyrophosphate to remove surface stains from your teeth and prevent them from developing again over time.
Unlike many of the cheaper whitening toothpastes on the market, this toothpaste actively works against tooth stains. This means that using it will prevent your teeth from staining again due to coffee, red wine, tobacco or other colored products that cling to the surface of your teeth.
Since this is a fluoride toothpaste, it strengthens your teeth and helps restore enamel, giving you good dental health. Because of its healthy ingredient list, this is a great everyday toothpaste for people that want whiter teeth and better dental and gym hygiene.
Priced at just under $20 per tube, this is a good whitening toothpaste, although we believe most people will get faster results from the Supersmile toothpaste listed above because of its calcium peroxide content.
Crest 3D White Luxe Diamond Strong
Crest 3D White Luxe is another highly effective whitening toothpaste. In fact, when it comes to the speed of results, this is probably the most effective whitening toothpaste you can find on the market right now.
The key ingredients in this toothpaste is sodium fluoride, which is widely used in toothpastes to prevent tooth decay. This toothpaste also contains hydrogen peroxide, which is by far the most effective ingredient for removing stains and restoring whiteness to your teeth.
Hydrogen peroxide is a bleaching agent that strips away the outer layer of your teeth to remove stains and restore their natural white color. While it’s safe to use, some users start to notice that their teeth feel quite sensitive after using it for several weeks at once.
Because of the hydrogen peroxide, this toothpaste produces very fast results. You’ll notice an improvement in the color of your teeth within about two weeks, or potentially even faster if your teeth have bad coffee, wine or tobacco staining.
Because this is quite a strong whitening toothpaste, we recommend using it for two weeks on, followed by two weeks of a normal toothpaste. This way, your teeth are less likely to become overly sensitive because of the exposure to hydrogen peroxide.
All in all, if you want fast results, this is the toothpaste to get. It works very well, takes very little time to start producing a noticeable improvement in your teeth and costs less than $5 per tube if you buy it from Amazon.
Active Wow Teeth Whitening Charcoal Powder
Active Wow Teeth Whitening Toothpaste is an interesting product that uses charcoal to remove debris from the surface of your teeth and improve their strength and whiteness level naturally, without the use of chemicals like hydrogen or calcium peroxide.
This toothpaste is designed around charcoal. Instead of removing stains on your teeth using a chemical, it uses small charcoal particles as an abrasive force against your teeth, which brush away surface stains from drinks like coffee or red wine, tobacco products or colored foods.
Charcoal powder is extremely absorbent, making it easy for this toothpaste to soak up debris that contributes to teeth stains.
Interestingly, this works very well, with hundreds of customers on Amazon and other websites reporting positive results from this toothpaste. While the results aren’t quite as fast as hydrogen peroxide, you’ll see a noticeable improvement in whiteness after one to two months of use.
Since this toothpaste is designed for whitening purposes, you’ll need to use a regular toothpaste at the same time to keep your teeth clean and healthy, and to prevent bad breath. The best way to use this toothpaste is to brush your teeth first, then use this toothpaste, then rinse after.
If you want to avoid toothpastes that use strong chemicals and other artificial ingredients to strip away stains and whiten your teeth, this is a great alternative. At about $25 per container, it costs slightly more than most whitening toothpastes but isn’t overly expensive either.
Arm & Hammer Advance White Extreme Toothpaste
Baking soda is one of the most effective ingredients for removing plaque, stripping away stains and producing whiter teeth. It should come as no surprise, then, that baking soda company Arm & Hammer makes one of the best whitening toothpastes on the market.
As you’d expect, this toothpaste uses baking soda to remove the surface stains that make your teeth yellow-brown. It works well and produces results after two to three months of use. While it isn’t as fast as the Crest 3D toothpaste, we think it’s a safer option to use every day.
Because this toothpaste contains baking soda, it also helps to protect your gums from fungus and bacteria. The downside of this is that the taste isn’t particularly good — this toothpaste has a very noticeable bitterness due to the high baking soda content.
As well as the baking soda, this toothpaste contains fluoride to strengthen your teeth and fight back against decay and cavities. There’s also a small amount of peroxide, which speeds up the whitening process.
At just over $11 per pack of two tubes, this toothpaste is a great deal and a useful tool for giving your teeth a whiter, brighter, stain-free look. Just be aware that the taste isn’t very good — if you like sweet toothpaste, it might be worth choosing another option.
Davids Natural Anti-Plaque, Fluoride-Free Whitening Toothpaste
Looking for the best natural whitening toothpaste? Davids Natural Anti-Plaque, Fluoride-Free Whitening Toothpaste uses a blend of natural ingredients to whiten your teeth and strip away stains, making it a great option if you want to avoid peroxide and other chemicals.
This toothpaste contains no fluoride, peroxide or sulfates, giving it a natural formula that fans of organic products will like. It has a smooth texture and a mint flavor, created by the use of various mint oils in the toothpaste.
When it comes to active ingredients, this toothpaste contains a high amount of xylitol, which is important for keeping a neutral pH in your mouth and stopping bacteria and fungus from getting into your teeth and gums.
Despite its natural ingredient list, this toothpaste tastes surprisingly good. It has a subtle mint taste that keeps your breath fresh for several hours. Because it doesn’t contain any chemicals, the whitening effect is very subtle but still easy to notice after six to 12 months of regular use.
On the whole, this is a great natural whitening toothpaste that’s worth the money if you want to avoid hydrogen peroxide and other chemicals. Just don’t expect it to provide the same results as calcium or hydrogen peroxide-based whitening toothpastes.
Tom’s of Maine Antiplaque and Whitening Fluoride-Free Toothpaste
Another natural toothpaste, Tom’s of Maine Antiplaque and Whitening Fluoride-Free Toothpaste has a fluoride-free formula that’s designed to keep your teeth and gums healthy while producing a mild whitening effect.
Like the Davids toothpaste above, this toothpaste will not whiten your teeth by several shades over the course of a month or two. Instead, it produces a modest whitening effect that can take anywhere from six months to one year to notice in full.
This toothpaste uses no artificial dyes, flavors or sweeteners, meaning it has a mild peppermint taste. The taste can take some getting used to if you’re accustomed to sweetened toothpastes, but it feels pleasant and natural after a week or two of everyday use.
From a whitening standpoint, this toothpaste works well, although nowhere near as quickly as the peroxide-based toothpastes higher up our list. It’s also halal and kosher certified, making it an excellent choice for people who have religious dietary restrictions.
If you’re looking for a natural whitening toothpaste, this is a great alternative to the usual brands you’ll find in your supermarket. Just be aware that it will take six to 12 months before you see a significant improvement in the color of your teeth.
dōTERRA On Guard® Natural Whitening Toothpaste
Like the two toothpastes we reviewed above, dōTERRA On Guard has a natural formula that’s completely free of fluoride, peroxide and other chemical agents commonly used to strengthen and whiten teeth.
Instead of these artificial ingredients, it uses a proprietary blend of essential oils such as clove, wild orange, cinnamon, eucalyptus and rosemary. This gives it a great natural aroma that keeps your breath fresh and clean for several hours after use.
When it comes to active ingredients, this toothpaste contains calcium hydroxyapatite, a naturally occurring substance that strengthens your teeth and stops bone loss. It also uses hydrated silica to strip away plaque and stains on the surface of your teeth, resulting in a whitening effect.
Like most natural whitening toothpastes, dōTERRA On Guard won’t produce instant results and whiter teeth in days. It will, however, give your teeth a noticeable improvement in color over the course of six to 12 months of everyday use.
Colgate Total Whitening Toothpaste
Colgate Total Whitening Toothpaste is a good option if you’re looking for toothpaste with a very light whitening effect that’s safe to use every day. This toothpaste has a largely normal formula, with only a small amount of active ingredients designed to whiten the surface of your teeth.
The active ingredients in this toothpaste are sodium fluoride, which prevents cavities and tooth decay, and triclosan. While there aren’t any active whitening ingredients, the fluoride, hydrated silica and other substances used in this toothpaste do a good job of removing stains.
This is a great toothpaste to use every day. While you won’t notice a fast improvement in color or rapid stain removal, you will notice an improvement in the color of your teeth over the course of six months or longer.
Like with most long-acting whitening toothpastes, it’s best to take a before photo of your teeth before you start using Colgate Total Whitening, so that you’ve got something to compare your results to after six to 12 months of everyday use.
Available for around $5 per two-pack, Colgate Total Whitening is potentially the most affordable whitening toothpaste available. While it doesn’t produce immediate results, this is a good quality toothpaste that will lighten your teeth by several shades over a year of regular use.
The Best Whitening Toothpastes: Quick Recap
All of the toothpastes on our list will help you whiten your teeth. However, you’ll get the fastest and best results by using a hydrogen peroxide or calcium peroxide-based toothpaste, such as Supersmile Professional Whitening Toothpaste or Crest 3D White Luxe.
Do you have a teeth whitening solution you think we should know about? If your toothpaste isn’t on our list, let us know the brand and product name and we’ll add it to our “to test” list for future product reviews and buyer’s guides.